Written by:
High level customer service for a dental-tech client
Alisa Roskovshenko
Head of Operations Department
Case Study
Company Bio:
Our client is a fast-growing European health-tech company specializing in advanced orthodontic treatments using clear aligners.
Services Provided: AI & Human Hybrid Customer Support, Omnichannel Automation, Multilingual Support, Technical Support
Industry: E-Commerce, Healthcare
Support Model: AI-assisted, human-led customer support
HQ: Barcelona, Spain
Size: 1000-5000 employees
AI & Human Hybrid Customer Support
Omnichannel Automation
Multilingual Support (chat, email, calls, web, social)
Customized Technical Support
The Challenge:
Pexly was engaged by the health-tech company to support rapid expansion of their customer-facing operations while maintaining cost-efficiency and speed. This required building and managing multilingual support teams covering German, Dutch, and US English markets, while aligning with the client’s standards and workflows across different regions.
Rapid Multilingual Expansion
Speed & Cost-Efficiency
Workflow Alignment
The Outcome:
Pexly successfully scaled and now manages large, high-performing multilingual teams for Smile2Impress across German, Dutch, and US English markets. Pexly demonstrates strong scalability by sourcing and hiring up to 10 agents within 2 weeks and fully training them internally within just 1 week.
The teams handle a wide range of operations, including customer support, pre-sales, and debt collection. Customer support agents efficiently manage inbound calls, chats and emails, as well as outbound activities such as appointment rescheduling, follow-ups, and customer feedback. Pre-sales teams maintain high productivity, reaching up to 120 calls per day, covering lead conversion, appointment scheduling, reminders, and follow-ups via calls, email, and WhatsApp.
Pexly ensures consistent performance through structured quality control, with weekly reviews of calls, emails, and chats, maintaining QA scores of 82%+ alongside strong volume achievement. A key success factor is the ability to combine speed, flexibility, and operational control – rapidly scaling teams while maintaining quality, efficiency, and alignment with the client’s evolving needs.
- Rapid Scaling & Deployment: Sourced and hired up to 10 agents within 2 weeks, completing internal training within just 1 week
- Comprehensive Operations: Managed inbound CS (calls, chats, emails) and outbound pre-sales (lead conversion, appointments, WhatsApp follow-ups)
- Structured Quality Control: Implemented weekly reviews for calls, emails, and chats to ensure QA scores remained consistently high alongside large volume achievements
Customer Support Quality Score
Customer Satisfaction
Utilization
Client Testimonial:
“Pexly enabled us to scale our operations quickly and cost-effectively across multiple markets without compromising quality. Their ability to ramp up teams, maintain strong performance standards, and adapt to our evolving needs has been key to supporting our growth.”
