Building Customer Support Services From Scratch

Client Profile:

INDUSTRY: IT & Computer Software
HQ: Miami, Florida

Company Bio

Company designs and implements cartographic optimization technologies for professional use.


A smart mobility SaaS provider hired Pexly to provide them with app support services. They enrich the knowledge base of the client’s product to automate email and live chat responses to customers.



We started working with our client in 2018. They provide their customers with a Walking App and they were looking to build a team of lead generation specialists.
After 8 months of successful cooperation, our team consisting of sales assistants, lead researchers and Project Managers were pretty much professionals in the
client’s product. That’s why it was not a surprise when we received a request to expand the team and add Customer Success professionals to augment their in-house customer support team.



We started the process by setting up a call and discussing all of the requirements, working hours, an ideal agent profile, KPIs and an onboarding plan.
The ideal candidate should have a fluent level of English, with no accent, experience in customer support, a proactive approach, problem-solving skills, be
technically savvy and patient. We created an onboarding document and training process to better exchange the knowledge between sales assistants and customer success agents. Typically, we use such metrics as CSAT, Service level and First resolution time to track the performance.





  • Our client increased the CSAT level from 4.0 points to 4.5
  • Our client confirms the level of quality as 97%
  • We set up a well-organized structure, with sales and customer success agents who are monitored by our operations department and need minimum supervision from the UK office.
  • Tool: Redmine

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