Sales professionals are always looking to hit their sales targets for the month, quarter, and year overall and are always on the lookout for new and interesting ways how to work smarter to reach these goals faster. While a lot of people may have their own proven tricks of the trade, we would like to offer up some of our own too in hopes that these tips can help you not only meet but also exceed your sales targets.
Master Social Media
With so many social media platforms available to users, your target audience is bound to be on one of them. In fact, not only do they spend time on social media, but they also willingly provide a lot of information about their tastes and preferences which can be useful to better target your campaigns. Facebook is one of the best places to find information about your audience since the Facebook Ad Manager offers a lot of information ranging from things like age, gender, hometown, or friends to more personal information like what events you attend and the groups you follow. Therefore, definitely be sure to utilize the power of social media since it helps you unlock some of the secrets to more effective sales campaigns.
Gain Referrals Through Networking
In the previous section, we talked about the power of social networks and how they can help your sales goals, but you also need to think about your professional network. This is especially important if you are in the B2B sector where sales cycles are much longer than B2C and more decision-makers are involved in the purchasing decision. If you could get your foot in the door by getting a referral from an existing customer or maybe from a mutual contact that you share with your prospect, this could go a long way for you. It could also help you stand out from competitors since your prospects are bombarded with emails and you need some way of standing out from the crowd.
Utilize Direct Mailing
Even with the rise of technology like social media and other platforms, direct mailing is still an effective sales tool. The key is to do it right. First of all, you need to nail down the personalization. Don’t just send out generic sales materials in hopes that the customer has an epiphany and calls you when they get it. You want to include a personalized offer with some kind of code they can use to get a deal or discount. This code will also be useful for you as well as it is a great way of tracking the overall effectiveness of your campaigns. It’s cost-effective and can offer a whole lot of value that you may be otherwise left on the table.
Telemarketing is Still Proving to Be Effective
When people hear the term “telemarketing” they automatically think about some automated system calling random people. Modern-day telemarketing involves hiring a team of dedicated sales agents, who will have a list of prospects they need to call and convert to the next stage of the sales cycle. Therefore, these are real people who are operating on research done about the prospects and offering them products and services that may be of value to them. While this may sound like an expensive option, you can hire an offshore team of dedicated sales agents for a fraction of the cost of hiring such a team in your local market.
Content is King
When people come in contact with your first brand touchpoint, this could be something like a sales pamphlet, Google ad, a cold call from one of your agents, or anything else, will go to your website to learn more, if they are interested in your product or service offering. Does the content on your website project your product or service in the best possible light? If not, you are missing out on potential conversions. Be sure to not only describe the benefits your company offers but also the pain points your help relieves. This way the prospect will see the value in what you’re offering right away.
Trust Pexly to Help You Achieve Your Sales Goals
If you are looking to expand your current in-sales team or hire an entire dedicated offshore sales team. Pexly can help you with every aspect of this process. We have more than eight years of experience in an actualizing project of various sizes and complexities and we can recruit candidates that will fit your exact requirements and criteria. Contact us today to learn more about how we can help you.
Meeting sales goal is the objective of not only the sales reps themselves, but also C-suite executives. While you may already have set up sales goals for this month, quarter or year, we have some tips that will help you exceed those goals. Learn more inside your article.